New campaign to inspire more green life and benefit nurseries
A new look, consumer-facing campaign designed to showcase the health and wellbeing benefits of more plants in Australian homes has potential to benefit both production and retail nurseries according to a leading nursery operator.
Peter Thorburn, who owns the group of Honeysuckle Nurseries across Sydney, said he’s looking to the Plant Life Balance (PLB) initiative to get the nation excited about the ways they can integrate green life into houses and apartments and, in doing so, boost demand for high-quality Australian nursery stock.
Plant Life Balance is funded by Hort Innovation using funds from the nursery marketing levy.Having launched on 30 October it is now being rolled out across retailers and independent garden centres.
The campaign includes seven different plant looks and a smartphone app to assist in styling homes with plants, along with useful information about the health and air quality benefits of green life.