Retail expert Louise Grimmer joins The Growing Edge 2018
Join Dr Louise Grimmer of the Tasmanian School of Business & Economics at University of Tasmania for her specialist sessions for retailers.
The future of retail: Five trends shaping how we shop
Retail expert discussing global trends in retail and how they might impact on independent garden retailers
Wednesday 21 February, 10.40 (Auditorium)
Retail heath check
Practical, easy to implement service and communication ideas ensuring the health of your retail business
Wednesday 21 February, 11.50 (Tasman)
Dr Louise Grimmer has a PhD in retail marketing from the University of Tasmania and is a Lecturer in Marketing and a Retail Researcher in the Tasmanian School of Business and Economics at the University. Louise’s research focus is on factors affecting small and independent retailers, how marketing communications can help retailers grow their firms and the effect of retail precinct marketing programs on promoting visitation. She is currently conducting a number of retail research projects including the only known longitudinal study of small retailers. Louise is a Member, Certified Practising Marketer (CPM) and Tasmanian State Councillor of the Australian Marketing Institute, a Member of the American Marketing Association and a Fellow of the Institute of Place Management. She is a regular contributor to local and national media and is an invited judge for the National Retail Association’s Annual Retail Awards.