Media Release - Nursery industry unveils new-look campaign to boost plant sales
The nursery industry has today unveiled a new-look national consumer campaign encouraging Australians to increase the ‘plant-life balance’ in their homes, their workplaces and their communities.
The Plant Life Balance program is designed to increase demand for Australia’s high-quality nursery stock by getting Australians excited about placing more green life in their homes and promoting the benefits of plants to our health and wellbeing.
The launch marks a new era for Plant Life Balance, which is supported by a suite of resources for retail nurseries and consumers, including plant styling guides and a phone app, to provide Australians with a ‘plant health’ rating for their home.
The nursery industry, together with Hort Innovation and RMIT University contributed to the development of the campaign, which forms part of the industry’s broader marketing effort to increase green space in urban areas by 20 percent by 2020, under the 202020 Vision initiative.