Click and collect is a very attractive option for retailers and consumers
Click and collect is a very attractive option for retailers and consumers alike in the greenlife space.
Click and collect offers the ease of online shopping for consumers, providing an opportunity to secure a purchase at the time of impulse, with benefits in saving delivery costs for both consumer and retailer.
Additionally click and collect allows consumers to choose a more appropriate time to take delivery of their purchase . This is important as many consumers may not be able to deal with an early week delivery of plants and may need time on the weekend to get into the garden. Likewise collection by the customer limits the potential impact of damage on the plant during transit or through delayed planting and the influence of watering or light. For the retailer there is potential to showcase a larger range of plant stock online than is able to be achieved through physical stockholdings alone.
The following article from inside retail explores click and collect in more detail, and given the benefits and the impending approach of Amazon into the Australian market space it is well worth retailers exploring their options around this concept.