NY00027 - The Nursery & Garden Industry 2000 & Beyond

As we approach 2002, the Australian Nursery & Garden Industry is in a highly dynamic position. Media exposure for gardening is at an all time high, with media interests packaging "garden makeovers" to the lucrative time pore consumers. the landscape sector is growing as many areas of horticulture and re-vegetation and the nurseries that supply them.However much of the conventional industry wisdom is being challenged, and as these new conditions evolve some sectors of the industry are seeing their profitability eroded. Maintenance and growth in profitability will ultimately be the measure of industry health.