HG01069 - Fruit and Vegetable Study Tour to China to Investigate the Market Opportunities - May 2002

A broad strength, weakness, opportunity and threat (SWOT) analysis (2002) for the potential of Australian horticultural products in Mainland China, is outlined in this final report. Strengths include that Australia has counter-seasonal supply to local Chinese and Northern Hemisphere competitors, strong market interest exists in Australian products (perceived as high quality) and strong links exist with Hong Kong importers. Braodly, opportunities inlcude growing consumer demand in North and South China and China’s access to the World Trade Organisation promising to reduce tariff rates and barriers. However, weaknesses and threats also exist, related to trade access, lack of promotion and import channels.