NY09017 - Industry Stakeholder Marketing
The aim of this project is to encourage increased levels of industry participation through campaigns and events designed to gain awareness, engagement, and participation. The areas of business improvement and best practice that this project focuses on relates specifically to the Nursery Industry Accreditation Scheme Australia (NIASA) and to the modules covered under the Farm Management System (FMS) which are the Environmental Management System (EcoHort) and the Biosecurity Program (BiosecureHACCP). Increasing levels of industry participation results in an increased professionalism, greater customer focused activity, the supply of quality plant material, supplying the product requirement to meet customer needs. By developing and implementing effective marketing of these programs, will not only reinforce the professionalism of the industry but also engage more participants.