NY07011 Communications Research & Development
The NGIA Communications Research & Development Project 2007/08 comprised of four segments including Media Training, Consumer Research; the formation of an expert garden panel and maintenance of the Marketing/Communications Committee. Each of the activities was designed to provide the industry with on-going expertise and consultation to assist in assessing consumer needs, market trends and the direction of industry development. The information gleaned from this project was made available to industry through publications such as Clippings, e-CommPost, Nursery Papers and the NGIA website. It also provided important opportunities to collaborate with industry stakeholders and experts to gather information imperative for content development for the consumer public relations campaign.