NY03011 - Segmentation Study

This report addresses specific topics such as the attitudes and perceptions related to gardening, retail, media/ promotion and industry initiatives, perceptions and behaviors reflecting garden trends and the perceptions associated with water restrictions. This study reflects the impact of several changes in the marketplace since the original spring 1999 survey. The key drivers of change have been the increased distribution of the Big Box Hardware option in the last year, the impact of water restrictions, and demands on people’s time.