NY00032 - The Hardware Box 3 3

This study was commissioned to build upon the understandings gained from the ‘Show Me the Money Study’ of spring 1999. The key issues being studied was a way of estimating the size of relevant markets and what changes are happening and their effect on the Nursery segment. This study has provided crucial consumer related data for input into the Market Intelligence System being developed for the Nursery Industry to connect customers with retailers and producers. The primary data gathered in this study have been integrated with information from the Australian Bureau of Statistics, along with layers of geographic information by the demographer’s Workshop.