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Helping Your Business > Marketing and Promotions > Wise about Water > Public Relations Campaign and Media Releases
'Wise about Water' Public Relations Campaign
In the lead-up to summer 2006 we have revised our key messages for the ‘Wise about Water’ program. The updated ‘Wise about Water’ key messages and themes include references to the previous point-of-sale material and valuable information for you and your staff. We hope that it will assist you again in providing your customers with the information and reassurance they are seeking about water use and saving water in their gardens.
The ‘Wise about Water’ public relations program is directed at local, state and gardening media and aims to tell consumers that:
- There is smart technology available to help save water in your garden
- Regional specific plants grow and flourish well in your garden
- Your local garden centre is the place to go to find this information.
Click here to read the revised ‘Wise about Water’ key messages and themes for your state or region:
Click on the links below to find the media releases relevant to your state:
For more information on water-wise initiatives in Victoria and Western Australia click here.
| 'Wise about Water' Media Releases - NSW and ACT: |
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| 'Wise about Water' Media Releases - Queensland: |
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| ‘Wise about Water’ Media Releases - Tasmania |
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