Looking for ways to raise the profile of your business with your customers?

Whether you're a retailer, producer or allied trader, this section provides ideas tailored for the Australian nursery and garden industry.

Areas covered within this section includes:

Life is a garden campaign		Highlighting gardening as a great way to make the most of any outdoor space – from an inner city balcony to a suburban backyard – the ‘Life is a garden’ consumer marketing campaign encourages consumers to purchase plants and participate in gardening. The campaign comprises a range of activities aimed at both consumers and industry. These include: Advertising Public relations Online promotion via the new consumer website www.lifeisagarden.com.au, and Industry promotion
NGI Gift Cards		The NGI gift card scheme is open to all members of NGIA nationally. Gift card schemes increase customer traffic, generate impulse sales and encourage greater recipient spending. In most cases every gift card sale represents two customer visits – one by the buyer and one by the redeemer. This section includes information on: Background for retail garden centres Benefits of a national gift card scheme Why the public purchases gift cards The NGI Gift Card program explained Gift card consumer promotion How to get involved
Flora for Fauna		Developed by the Nursery & Garden Industry, this program aims to tap into the growing interest in attracting birds, butterflies and other fauna back into people's gardens. This section includes: Background information for retailers and producers How Flora for Fauna can work for you Businesses participating in Flora for Fauna Flora for Fauna plant database and consumer website Training including an interactive quiz to rest your knowledge Promotional Materials Media releases Useful links
Wise About Water		"You can still have a beautiful garden while being wise and efficient about water use!" - that's the message being promoted by the Nursery & Garden Industry's national consumer campaign, 'Wise about Water . . . caring about gardens.' This campaign tells consumers that it is still okay to enjoy their gardens and that the local garden centre is the place to go to find information on using water responsibly in the garden. This section includes: Background information for participating businesses Promotional Materials Public Relations Campaign and Media Releases Your Feedback Useful Links
KidsGrow		Developed by Nursery & Garden Industry Australia (NGIA), KidsGrow aims to equip garden centres and retail nurseries with resources, tips and ideas to encourage schools to get kids gardening. KidsGrow has been created by education specialists and industry representatives and is unique because it doesn't just teach kids about gardening, it gets kids gardening. This section includes: Information on KidsGrow for the nursery and garden industry, including information on how to get involved Electronic copies of the KidsGrow toolkit and other online resources available exclusively to participating KidsGrow businesses Important KidsGrow resources for schools
Achievable Gardens		Fourteen Achievable Gardens were designed by horticultural students for display at the 2007 Melbourne International Flower & Garden Show (MIFGS), meeting rave reviews. Available exclusively to accredited garden centres nationally, this promotion gives retailers the opportunity to offer these easy-to-follow plans to their customers.
Marketing Nursery Papers Marketing Nursery Papers cover a range of issues relevant to retailers and producers. Recent topics include: Tapping into the growing landscaping market - June 2004, Issue no. 5 Landscaping - the growth opportunity for retailers - March 2004, Issue no. 2 Understanding gardeners and garden owners - August 2003, Issue no. 9. Click here to view these Nursery Papers online OR Click here to search for previous nursery papers on marketing and promotions. Carry 106 Nursery Papers at once with the Nursery Papers Collection CD The Nursery Papers Collection CD contains 106 Nursery Papers produced between 1996 - June 2003. The CD search allows you to quickly and easily find information using keywords, title, date/number or description. View the papers online, save it to your computer or print a copy. Click here to purchase your copy