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Helping Your Business > Marketing and Promotions > Achievable Gardens
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Achievable Gardens
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Introduction
Fourteen Achievable Gardens were designed by horticultural students for display at the 2007 Melbourne International Flower & Garden Show (MIFGS), meeting rave reviews. This promotion gives accredited garden centre retailers the opportunity to offer these easy-to-follow plans to their customers.
Accredited Garden Centres and Achievable Gardens
The Achievable Gardens promotion is exclusive to Accredited Garden Centres throughout Australia. Participating retailers receive an Achievable Gardens promotional kit, which includes:
- Information about Achievable Gardens
- Website schedule for the Achievable Gardens
- Display tips and hints
- Three A4 promotional posters
- 50 recipe cards for each of the 14 display gardens
- An A4 display photograph of each of the 14 displays to use for store merchandising
Consumer promotion
Many Australians would love a designer garden, but most of the gardens that they at see at garden shows and in magazines are either too expensive or simply too difficult for them to replicate at home. These gardens are easy to recreate and readily transferred into the suburban backyard, patio or courtyard.
Each month one Achievable Garden will be showcased on www.lifeisagarden.com.au. Alternatively customers are advised to go into their nearest Accredited Garden Centre to view all the gardens and pick up their copy of the plans. You may also want to advise your customers on ways to personalise each of the gardens and offer them further advice on choosing plants to meet the specific needs of their garden and local climate.
Achievable Garden Themes
The fourteen Achievable Gardens themes are:
- The Aussie Kitchen Garden
A modern interpretation of the traditional kitchen garden
- Garden Retreat
This design combines sustainability and natural beauty
- Shady Character
Designed to inspire a sense of escape this small space becomes a lush, secluded oasis
- The Formal Garden
An attractive garden that has a combination of interesting features and colours
- Sanctuary
Uses level changes and angles to add depth and dimension to a small space
- A Taste of the City
Designed to create a peaceful environment for those residing within inner city limits
- Urban Oasis
A functional space for both relaxations and outdoor entertaining
- The Achievable Aussie Backyard
A simple and easy design that you can achieve in your own backyard
- The Bejewelled Garden
A garden simple in its installation with plants readily available from any nursery
- Wild and Free
A tapestry of plants providing textural form and colour contrasts evoking feelings of wildness and freedom
- Waterways
This design focuses on aesthetic ways of storing water that blend in with an existing garden
- A Native Formality
Displays how native Australian plants can be grown in a formal setting
- Trash to Treasure
A low maintenance garden with a focus on recycling and water conservation
- Recycled Reflections
Designed to give the impression of space
 The Achievable Gardens will be showcased on NGIA’s consumer website www.lifeisagarden.com.au in the following months: |
| April/May |
The Aussie Kitchen Garden |
| June |
Garden Retreat |
| July |
Shary Character |
| August |
The Formal Garden |
| September |
Sanctuary |
| October |
Urban Oasis A Taste of the City |
| November |
The Achievable Aussie Backyard |
| December |
The Bejewelled Garden |
| January |
Wild and Free |
| February |
Waterways |
| March |
A Native Formality |
| April |
Trash to Treasure & Recycled Reflections |
For more information
For more information on the Achievable Gardens promotion or to get involved as an AGCAS accredited garden centre, contact National Marketing & Business Development Manager Alison Morris at NGIA on ph: 02 9876 5200 or email: alison.morris@ngia.com.au.
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