AH05007 - Horticulture Commercialisation Casebook

One of the most common questions put to me as HAL’s Intellectual Property and Commercialisation Manager is
‘How have other industries gone about commercialising new varieties in the past?’
Coming from a patent driven biotechnology background, I found this a difficult question to answer. And so the Horticulture Commercialisation Casebook was conceived.
In the Casebook, we have attempted to document a range of commercialisation models and lessons from a diverse set of horticulture products, with the intention of better informing debates and decisions on how to commercialise new varieties emerging from horticultural breeding programs.