NY03033 - National Strategic Development Workshop for the Landscape Industry Association of Australia, Adelaide, October 2003

In October 2003 all state based Landscape Associations met in Adelaide to undertake a review of operations and develop agreed strategic direction to progress the national Landscape Industry Association of Australia (LIAA) in a professional, sustainable manner. The key components of the project were to collectively agree on the strategic direction for the landscape industry in Australia. It was targeted to develop a collective, agreed vision, core purpose and competitive advantage. In the past, the individual state associations have always undertaken their own independent delivery of strategies to suit specific needs of the various states but it has been recognised that the time has come to lift the profile of the national association and coordinate nationally portable, specific programs and issues such as marketing and consumer awareness, career path development, individual certification programs, company accreditation programs, become world competitive and increase member benefits. As a result of the Adelaide Workshop it was agreed to progress the national body and identify the appropriate operation and action plans.