Our Industry Vision
A unified Australian nursery and garden industry that is productive, profitable and sustainable
The five objectives of the strategic plan 2010 - 15 are:
- Increase the sales value of nursery products and services through marketing and promotion;
- Enhance the capacity and efficiency of the industry's resources through upgrading industry skills, knowledge and practice;
- Build industry support through shaping government, public and related industry understanding of the industry’s benefits, and enhance these benefits through collaboration;
- Invest in nursery product/service development to enable the industry to respond to growth opportunities and challenges; and
- Support the industry through services and resources that enhance its capacity to respond to issues, capture opportunities and achieve the vision of this strategic plan.