PR continues to play an integral role in the reinforcement of the Plant/Life Balance brand to reach a broader audience and reinforce the industry key messages. Editorial coverage provides better value for money and resonates well with consumer audiences as it builds greater credibility than paid advertising.
The key call to action in all PR activities will continue to encourage consumers to purchase more green-life by driving them on to the consumer website www.plantlifebalance.com.au and into garden centres for expert information. This both promotes the benefits of gardens and reinforces the expertise of the industry.