|
|
|
|
| |
Helping Your Business > Marketing
and Promotions > Flora for Fauna> How FFF can work for
you
|
|
| How Flora for Fauna can
work for you |
|
Retailers
|
|
What's in it for you?
Flora for Fauna has a number of different
elements that support the industry in maximising
their sales. They are:
- Eyecatching and colourful promotional
material - with birds, butterflies and
frogs interacting with plants.
- A special colourful brochure called 'Bring your garden alive!'
- A website www.floraforfauna.com.au
where potential customers can:
- Type in their suburb and easily
identify the Flora for Fauna plants
in their area and the animals they
attract.
- Get a list of their local garden
centre by typing in the suburb and
state in which they live.
- Get details on how to create a Flora
for Fauna garden; the Fauna to attract;
which plants to use
- Download copies of fact sheets that
easily explain how to make 'Flora
for Fauna' in their own backyard.
As a Garden Centre what can you do?
- Order
your set (PDF, file size 184 kb) of Flora for Fauna
promotional materials. Once you do this
your garden centre will be automatically
listed on the website.
- Using the plant
list have a look at what Flora
for Fauna plants you currently stock,
are there any others plants you could
sell?
- Label your Flora for Fauna plants with
labels or stickers. See your promotional
material order form or order direct from
Norwood Industries 1800 337 465.
- Create your Flora for Fauna display
using the 'Display
Tips' (PDF, file size 161 kb) sheet as a guide. It's important to only use these labels on approved Flora for Fauna plants. Click here (PDF, file size 65 kb) for details.
- Have a look at the Flora for Fauna website
www.floraforfauna.com.au and the information
sheets that provide all sorts of garden
ideas related to Flora
for Fauna.
- Use the 'We
proudly support Flora for Fauna' (PDF, file size 53
kb) logo on your letterhead and newsletters.
- Print off the original 'Marketing
Focus' (PDF, file size 438 kb) giving you ideas on
Flora for Fauna.
- Send out a media release. All you have
to do is download them, add your garden
centre name and details, and send one
to your local paper, radio station, TV
newsroom and/or website. Select from:
- Display and sell other items like frogs,
ponds, bird baths, bird boxes etc.
- Talk to your Garden Centre Development
Officer about new ways to display Flora
for Fauna products and ask about any workshops
or courses offered on merchandising. Click here to view the contact details of the Garden Centre Development Officer in your state.
|
|
|
Producers
|
|
What's in it for you?
Flora for Fauna has a number of different elements
that support the industry in maximising their sales.
They are:
- Eyecatching and colourful promotional material -
with birds, butterflies and frogs interacting with
plants.
- A special colourful brochure called 'Bring your garden alive!'
- A website www.floraforfauna.com.au
where potential customers can:
- Type in their suburb and easily identify the
Flora for Fauna plants in their area and the animals
they attract.
- Get a list of their local garden centre by typing
in the suburb and state in which they live.
- Get details on how to create a Flora for Fauna
garden; the Fauna to attract; which plants to
use
- Download copies of fact sheets that easily explain
how to make 'Flora for Fauna' in their own backyard.
As a Grower/Wholesaler what can you do?
- Look at the list
of Flora for Fauna plants and identify
the ones you are growing.
- If you have plants that are not listed on the plant
list - fill in an
application form (PDF, file size 32 kb) and have them added to
the Flora for Fauna plant list.
- Order your labels or stickers from Norwood Industries
1800 337 465. It's important to only use these labels on approved Flora for Fauna plants. Click here (PDF, file size 65 kb) for details.
- Tie on label - 100mm wide
- Tag lock label - 65mm wide
- Sticker - 30mm wide
- Read the Flora for Fauna 'Nursery Paper'. http://www.ngia.com.au/np/2001No11/01-11.html
might be changed
- Use the 'We
Proudly Support Flora for Fauna' (PDF, file size 53 kb) logo
on your letterhead and newsletters.
- Encourage your customers, the garden centres, to
participate in Flora for Fauna, give them a Promotional
Material (PDF, file size 184 kb) Order Form or better still buy
some materials on their behalf.
- Media releases
Get publicity - use a media release We have produced
four different media releases for you to use. All
you have to do is download them, add your garden centre
name and details, and send one to your local paper,
radio station, TV newsroom and/or website. Select
from:
|
|
|
|
|
|
