BPA membership is open to all organisations with an interest within the bedding plant sector. Our current membership base is comprised of growers, seed companies and other allied traders.

The BPA new strategic direction provides BPA with a future that will ensure favourable outcomes in the interest of all our members and for the benefit of the industry.

BPA Member Benefits include:

1. Industry influence/strategic partnership
   Establishing relationships with key industry stakeholders and building partnerships to influence positive outcomes for the bedding plant sector will secure the long term future for the bedding plants industry sector and all BPA members. In practical terms, BPA provides the bedding plant sector with a channel to directly influence NGIA policy and promotional activities.
   
   
2. Market intelligence – Update Newsletter – featuring Newspoll research & NGIA information
   Information about the latest industry trends and consumer fads will provide members with the knowledge to make informed decisions for their business.
   
   Updates on market direction, industry trends and consumer trends provide great insight into the opportunities and challenges that have potential to impact on the bedding plant industry sector. BPA members will benefit from having the latest market research and information which can assist them on managing and planning their business activity.
   
   NGIA invests in market research and intelligence, this is often not just specific to the bedding plant industry sector, but the nursery & garden industry sector as a whole. However, this information is very relevant and there are key learnings from this that can be used to influence the activity of BPA and its members.
   

3. Lifestyle Gardening series
   BPA members will have the exclusive trademark to produce the annual lifestyle gardening promotional varieties. These varieties will be promoted directly to consumers through NGIA’s consumer and environmental marketing campaigns.
   
   
4. Licensing of KidsGrow@Home varieties
   Production of the KidsGrow packs is an exciting opportunity for BPA members. These packs will be promoted through a strong communication and promotions campaign developed and funded by NGIA. The goal of this program is to encourage the next generation into the garden, and to encourage their entire families take an active interest in gardening.
   
   
5. Annual members meeting
   The BPA annual members meeting will provide members with an opportunity to come together and discuss industry issues. This meeting will also be an opportunity for members to receive an update from the management committee, an update from NGIA regarding collaborative campaigns, have their say on the planning of BPA annual strategic direction, and listen to guest speakers about industry and consumer trends.